Global Brand Marketing Lead

Company: DFL
Location: Beaverton
Posted on: February 2, 2025

Job Description:

Global Brand Marketing Lead - NIKE, Inc. - Beaverton, OR.Develop, direct and coordinate the complete marketing plan for a category that drives brand strategies. Develop programs that will maximize the brand's awareness and sales, through the message and media that are meaningful to retailers and consumers. Applies business and management expertise to achieve financial and operational objectives within or across disciplines or departments. Manages team and sets team and individual goals that align with department and function goals. Leads staff, creates opportunities for staff development, makes hiring decisions, and drives performance management, recognition and rewards. Develops team structure that facilitates and maximizes individual and team performance. Creates the category brand plan and multiyear cat-strategy. Leads the communication of the cat brand plan with the non-key territories and leads execution in partnership with global team for the key territories. Transforms marketing global strategy/direction into categorical and seasonal go to market execution. Manages budget for all cat-marketing executions. Drives annual concept map. Leads categorical and seasonal event execution and evaluation. Maintains close relationships with key consumer groups, such as sports marketing, event marketing, and regional marketing teams. Leads the development of strategic marketing plans and briefs.Minimum Requirements:Employer will accept a Bachelor's degree in Business Administration, Marketing, Global Business, or International Studies and 5 years of experience in the job offered or in a marketing-related occupation.Key Responsibilities:

• Project management
• Consumer Insights
• Budget Allocation Management
• Market Research
• Market strategy
• Brand Marketing & Management
• Competitive Analysis
• Airtable
• Brand Collaboration and relationship management
• TrendspottingApply at (Job #R-45823).#LI-DNIWe are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the .
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Keywords: DFL, Springfield , Global Brand Marketing Lead, Advertising , Beaverton, Oregon